Latest News

21 January 2018
  By Patrick Coffee   One of those things is anime, the distinctive Japanese style of animation currently embodied by director Makoto Shinkai, whose 2016 hit film Your Name will soon be remade as a live-action movie by Star Wars director J. J. Abrams. Another, apparently, is...+ read more
21 January 2018
  By Lindsay Rittenhouse Mars, the confectionery, pet care and food conglomerate behind brands like M&M’s, Snickers, Orbit and Pedigree, is placing its global media business in review as it looks to consolidate all planning and buying duties, currently handled by three agencies, with one...+ read more
21 January 2018
    By Katie Richards   Yogurt brand Dannon is cutting ties with Carolina Panthers quarterback Cam Newton over sexist comments he made in a press conference on Wednesday.   Newton joined the Dannon team in January 2015, taking over the Oikos brand from former spokesperson John...+ read more
21 January 2018
  By Marty Swant   Many of the brand safety concerns this year have focused on protecting advertisers from appearing next to sensitive or offensive content. Now, Google wants to help publishers protect their own content from sensitive ads. According to Scott Spencer, Google’s director of...+ read more
21 January 2018
  By Kristina Monllos   Procter & Gamble’s chief brand officer has spent the past 10 months arguing against waste in the digital ad space. The problem isn’t just that those ads can be wasteful—only 25 percent of digital ad spend reaches consumers, according to the ...+ read more
18 January 2018
    By Laureen Johnson Every year, the Consumer Electronic Show sets the agenda for the biggest trends and gadgets. Thousands of marketers descend into the desert to discuss the tech that consumers will soon get their hands on—and what it means for brands. As technology weaves more...+ read more